CETA COUNTRY CLUB

What We Did

For the Australian Open, we transformed Cetaphil x Chemist Warehouse into a private “Ceta Country Club” — a members-only experience where skincare met sport in a way that felt entirely unexpected. We concepted and delivered a custom-built dining installation set directly on a tennis court, complete with a long-table running through the net — a literal intersection of court culture and curated luxury.

Guests were welcomed by live string quartets, setting a refined, country-club atmosphere that contrasted beautifully with the energy of the Open.

Outcome

The event positioned Cetaphil beyond traditional skincare messaging, embedding the brand into one of Australia’s most culturally relevant sporting moments, the Australian Open. The environment created high-impact visual moments across guest content and influencer coverage, extending the reach well beyond the court.