RODD & GUNN - Flagship Launch

What We Did

We delivered a three-day launch programme to introduce Rodd & Gunn’s first global flagship store on Bourke Street. The experience unfolded across three distinct moments: an exclusive media preview, a public-facing launch, and an opening celebration that brought the brand’s world to life inside Cellar Caffetteria.

Our scope covered full creative direction, event planning, styling, production and on-site execution — shaping a layered experience that felt considered, immersive and unmistakably Rodd & Gunn.

Outcome

Across three days, the launch welcomed a high volume of guests spanning media, industry, and the general public, generating sustained foot traffic and momentum ahead of the store opening. The event achieved strong organic amplification across social platforms through attendee sharing, media coverage, and brand reposts, cementing the flagship as a destination from day one and reinforcing Rodd & Gunn’s global positioning within the Melbourne retail landscape.