Cetaroad
What We Did
Over 24 hours, we took Cetaphil Australia on the road through Tasmania, creating an immersive journey with Defender to launch Cetaphil’s new AM + PM serums. From coastlines to mountains, the fleet carried us through some of the cleanest air in the world, with every touchpoint bringing Defend by Day. Repair by Night. to life and connecting the skincare routine to the rhythm of the journey.
