Every event has a dead rat.
It’s not on the mood board. It’s hidden under the floorboards: the supplier who hasn’t confirmed, the budget that doesn’t add up, the idea that falls apart in the room. No one talks about it. They just hope no one smells it.
A great event isn’t one without problems. It’s one where someone found the rat before the guests walked in. This is everything we’ve found under the floorboards.
Every event has a dead rat.
“It started at the front of my rented home, with no business plan, no investors and no safety net.
Today, it’s a global studio, 15+ Vogue features, more than 200 events across the world since 2024 and a team of dedicated planners. Along the way, we’ve created for names like Nike, SKIMS, Maybelline, PUMA, Cetaphil, Porsche, The Beauty Chef, and been named among the top wedding and event planners globally.
I did it with no paid advertising and no marketing budget. No loans, overdrafts or credit cards. Just reputation, word of mouth and a stubborn refusal to do what everyone else was doing. When the safe choice was obvious, I trusted my creativity, my gut and my instinct instead.
Dead Rat is everything that came from that. How to find your own point of view and win the work. How to build the right team and make the budget work harder. How to shape an idea from nothing, and what to do at 7am when it all starts to fall apart.
No gatekeeping. No templates dressed up as ideas. Just the secrets, mistakes and step-by-step thinking behind the work, from the first idea to the final goodnight.” - Alexandra
Launching March 2027.
Join the list. Bring gloves.