NikeSKIMS

What We Did

Chosen to lead the Australian launch of NikeSKIMS Studio Stretch alongside exclusive global launches across Paris and Milan, OMP concepted and delivered an immersive event experience designed to translate the brand’s visual language into a physical environment.

Softness, stretch and sculptural form informed every touchpoint throughout the space, from the styling direction through to the tactile food experience. Circular silhouettes, tonal restraint and layered textures were used to echo the campaign world and create an environment that felt both elevated and emotionally charged.

OMP led the creative direction, styling and end to end execution of the launch in partnership with Two Birds Talking.

Outcome

Positioned alongside exclusive global launch events across Paris and Milan, the Australian NikeSKIMS launch introduced the collection through an experience grounded in materiality, movement and modern femininity.

The event created a highly shareable and visually cohesive brand environment, generating strong social content while reinforcing the premium and directional positioning of the NikeSKIMS Studio Stretch collection.