lululemon x ganni

What We Did

Chosen to lead the Australian launch of lululemon x GANNI, OMP delivered an immersive event that translated the collaboration's unapologetic celebration of movement, individuality and joy into a physical environment.

From Copenhagen to Collingwood, the creative direction embraced a collision of Scandinavian irreverence, fashion and movement. Custom-built pink tables, playful graphic interventions, considered brand touchpoints and an unexpected flash mob performance transformed Melbourne's Hope St Radio into a high-energy expression of the collection's identity.

An exercise in dopamine. Every detail was designed to evoke a feeling, creating an atmosphere that was equal parts fashion, culture and collective expression. Less conventional product launch, more cultural moment.

OMP led the creative direction, experiential design, styling and end-to-end production of the Australian launch.

Outcome

Positioned alongside exclusive global launch events across New York, The Australian launch of GANNI x lululemon extended beyond the physical event, generating international editorial attention and positioning the collaboration within a wider global conversation around fashion, movement and culture.

The launch received coverage across leading international fashion and lifestyle publications, including Harper's Bazaar, ELLE, Marie Claire, PEDESTRIAN.TV, InStyle, WHO WHAT WEAR and Shop Drop Daily, amplifying the collection's visibility beyond the Australian market.

A visually distinctive, culturally relevant experience designed to live beyond the room. The result was a highly shareable brand moment that translated the collaboration's philosophy into something tangible, memorable and unmistakably expressive.

Joy is a power move.