DERM ON TOUR

What We Did

Across the five-day activation, Derm on Tour welcomed over 40,000 consumers through the space, with daily bookings reaching capacity and wait times extending throughout trading hours. More than 80 guests per day engaged in 1:1 dermatologist consultations, supported by advanced skin analysis and guided product trials. From conceptulising and designing the merch, through to entire fit-out, custom builds and consumer experience involving a stamp to win game for conversion and exposure accross platforms, we created the entire thing.

Outcome

The activation generated sustained foot traffic, strong dwell time, and high on-site conversion, with a significant uplift in product education and trial. Social amplification and organic sharing extended reach well beyond the physical space, positioning Derm on Tour as both a commercial and brand-building success across the full week.